Scott Logic

Stick Theory was brought in to help Scott Logic develop a new brand proposition, create a strong visual identity and design a new website to reflect the firm’s global aspirations. Working closely with the senior management team, the central proposition ‘Altogether Smarter’ was developed and a simple typographic mark was designed. The website was planned around clear user flows based on the company’s inbound and outbound marketing plans. The Stick Theory team lead on information architecture, key content, UX and design – with build managed by inhouse developers.

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