Stick Theory is a collaboration agency, and the home of Di Gates.

If you’re looking for clever and creative ways to engage your customers and build your business, I’m here to help.

How I work

I work on short and long-term projects with startups and established businesses. Depending on your needs it might be me and you working together, or I have a hand-picked team of associates that can join the party. Together we focus on:


Insight-based and data-driven ideas to unblock problems and provide new direction.


Creative ways to communicate your brand and articulate your unique proposition.


Agile planning & project management for short-term goals or strategic change.

Who I work with


If you lead a funded startup, I can help you understand and segment your market, develop a unique brand proposition, articulate this through essential marketing tools, and develop a clear commercial model and marketing plan.

Happy clients include:

Established Businesses

If your business is launching a new product, entering new markets or planning high growth, I’d love to chat - especially if you’re looking for a strong brand, engaging website, and support and training for a focused, effective marketing plan.

Happy clients include:

Recent Work


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