Hi, I'm Di Gates

I run a collaboration consultancy called Stick Theory, helping clients connect with customers, build their brands and thrive during periods of change.

Collaboration, because...

Growing a business these days is tricky. Spend too long on your strategy and it’s already out of date; don’t plan enough and your delivery falls short. At Stick Theory our collaborative approach strikes the perfect balance, combining meaningful insights and creative ideas to develop practical plans that make your business better.

As a virtual consultancy, the delivery model is completely flexible. I work directly with client leadership teams, collaborating closely to understand context, build customer understanding, develop key propositions and create actionable delivery plans.

I also have a trusted team of associates: smart-thinking, hard-working experts in all things content, design and digital. They can be pulled into projects as much or as little as needed, depending on the client’s own in-house skills and resources. Simple.

How it works

You can engage Stick Theory for short (min. 4 weeks) or long-term projects. If you need a sharp injection of fresh thinking, you may work solely with me. If you need new tools or delivery support, my wider team can join in too. Together we focus on:

Recent Projects

Who I've worked with?