social media content strategy
Tommee Tippee is a global brand with multiple agencies managing social communities across the world. The UK-based global digital team provide a monthly bank of premium content to be used by these agencies, mainly across Facebook and Instagram.
How we helped
Stick Theory developed a content strategy to increase the quantity and quality of social assets available to Tommee Tippee’s global agency network. We used this strategy to generate 15-20 new social concepts per month, representing 50% of the content published by community managers.
We also created a Facebook group for managers, enabling us to share concepts for input and feedback, before briefing them in for design by the inhouse design team. This simple workflow and fast-paced ideation have ensured that all targets for reach, engagement and growth have been hit, whilst delivery costs are kept low.