Tommee Tippee
social media content strategy
The Challenge
Tommee Tippee is a global brand with multiple agencies managing social communities across the world. The UK-based global digital team provide a monthly bank of premium content to be used by these agencies, mainly across Facebook and Instagram.
In creating this global content bank, a number of specific challenges have to be addressed:
• Connecting with parenting insights across global communities
• Ensuring concepts can carry through multiple translations
• Maintaining quality whilst increasing quantity of concepts
• Collaborating globally to encourage input and manage feedback
How we helped
Stick Theory developed a content strategy to increase the quantity and quality of social assets available to Tommee Tippee’s global agency network. We used this strategy to generate 15-20 new social concepts per month, representing 50% of the content published by community managers.
We also created a Facebook group for managers, enabling us to share concepts for input and feedback, before briefing them in for design by the inhouse design team. This simple workflow and fast-paced ideation have ensured that all targets for reach, engagement and growth have been hit, whilst delivery costs are kept low.
