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brand and web strategy

Marra’s founding team needed a strong brand and website to support the launch of their ambitious new tech consultancy.

The first challenge was to capture and communicate the company’s unique mission in a way that would engage both potential candidates and clients. The second challenge was to bring this to life through a new brand, website and launch communications, within a matter of weeks!

The Stick Theory team rose to the challenge, breaking the project down into three focused delivery sprints and developing a full set of launch assets on time, within an MVP-budget. These included:

  • Brand strategy, brand identity, mission statement and full marketing message set
  • Responsive website planned, designed, written and built, targeting clients and candidates
  • Content strategy for launch – including founder video, photo call, social posts and 6 blog articles
  • Branded assets to support internal and external comms around launch

The project succeeded thanks to high levels of honesty and collaboration, and a positive attitude toward managing change. for example, a holding page and email management solution was delivered within 2-days of client-request, to support an unplanned media opportunity half-way through the project.

Delivering the project on time and on budget meant that Marra could launch in line with its planned milestones and successfully recruited its first cohort of consultants.

"In the space of 6 weeks, Di took our start-up from zero-brand to a brand and website, and social media engagement strategy to launch Marra. We gave Di & team and very tall and challenging set of parameters and they delivered. Di’s ever-present calm approach and brilliant insight ensured we stayed on track and kept us focused on our outcomes. We are now focused on phase 2 and we are looking forward to partnering with Di & Stick Theory to accelerate our growth. Di brings humour, insight, no-nonsense and brilliance to every call and meeting."

Sam Bramwell, CEO

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