managing growth and change, emptying the bins
The early 2000s was a time of great change for the marketing and communications sector. Business websites and email marketing were gaining traction but wider digital marketing and ecommerce were still in their infancy, and the ipod was as smart as devices got. It was a challenging time to launch an agency, but we did, and The bgroup had a focus on digital from the start, in order to attract clients with a progressive mindset and a commitment to innovation.
How we helped
From 2001 – 2009 Di and her business partner, Si, grew the company company to 20+ employees, £1.4 mil turnover, with a national reputation for Government health and enterprise campaigns and tech sector communications. The company also spun out a digital product, bdaily, which is still operating today. Di managed the creative and development teams, directed senior client accounts, and led on NBD and pitches, before exiting to an investor to found Stick Theory.