Striding for Success

Mike Parker Media needed a new brand and marketing strategy to reflect the agency’s significant growth in size and expertise, and to enable the company to break into new markets beyond its current regional and B2B focus.

IDEA

To capture ‘confidence, creativity and professionalism’ through a new brand strategy, and to develop a new visual language and key message set that communicates their commitment to achieving results.

TOOLS

A new name, brand, strapline and key message set has completely transformed the visual and linguistic identity of the agency and has positioned them in the right place to achieve their business objectives. The brand and key messages have also been applied to a set of promotional materials to help launch the new brand. A new website has been created to achieve key business goals and respond to the aspirations of existing clients and priority target groups.

TACTICS

The brand strategy involved competitor profiling, internal team workshops and customer questionnaires. All of these led to a central creative brief which was used to underpin the brand strategy, website structure and a tactical marketing campaign ‘Dare to Stride’ that will launch later in the year.

The new brand has received positive feedback from current clients, and created a new business opportunity on the very day of the launch. The delivery team for this project was also reassembled by Stride two weeks later for a collaborative tender under the new brand. This saw the company reach the final two from a host of formidable larger national agencies – no cigar this time but a great start for Stride.

Project Partners:

Brand strategy, name and key message set by Di at Stick Theory; logo, materials and front-end design by Amy Irving; web development by Ki-Media.

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