Tactics

With a good idea and the right tools in place, all that’s left is a tactical approach to really connect with your marketplace.

We can help you find the right entry points, define clear objectives, and design creative yet pragmatic marketing plans. We can either then leave you to it, or provide ongoing support and resources to ensure effective delivery.

Planning

  • Workshops or Bootcamps similar to those outlined in IDEAS to fast-track tactical ideas and objectives
  • Tactical plans developed on the basis of high level business and marketing objectives
  • Use of mapping tools such as social network analysis to identify market openings

Set-up

  • Creation, delivery and set-up of tools and training for key staff to implement tactical campaigns
  • Launch activities for new businesses or products and services
  • Creation of monitoring and evaluation frameworks for larger projects
  • Set-up of key accounts to manage your activities – from social media accounts to key tools like Optimizely, AdWords, Klout etc.

Management

  • Ongoing creative direction, management or support to specific campaigns
  • Strategic reviews at key stages to identify new opportunities or need for change
  • Assistance in recruiting full-time marketing management staff or advice on excellent freelance support.

If you need a new tactical approach to help you connect better with your customers, please get in touch. We don’t do advertsing and broadcast media booking but we know plenty of people who do so would be happy to put you in touch.

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